Myles started his working life as a Building Surveyor aged 16 and went on to gain his BSc(Hons) in Building Surveying. After five years in this role he subsequently followed his passion and spent a year as a racing driver having won the British Motorsport Foundation Formula First Scholarship drive.
Myles then joined an independent Sponsorship agency introducing new clients to Formula 1 Teams and Drivers. After 3 successful years in sponsorship acquisition, he was invited to join F1 events business Grand Prix Ball as a shareholder, where he helped triple profitability within the company and prepared the group for a successful sale.
In 2003, Myles moved to the Principality of Monaco and co-created his own brand Amber Lounge, which to this day remains the largest entertainment business associated with Formula 1 racing.
Through Myles’ events related activities he has helped raise more than five million pounds for very worthy causes over the past ten years. Charity Partners have included CLIC, The British Brain and Spine Foundation, the Tereza Maxova Foundation and the Elton John Aids Foundation.
Having sold out of Amber Lounge, in 2009 Myles went on to set up the marketing agency Jago Partners with luxury industry expert Mr Francis Jago. The philosophy of Myles and Francis is to combine the strengths of an award winning design team with a detailed understanding of HNWI purchase behaviour to deliver bottom-line focused campaigns. Jago Partners clients include Rolls Royce Motor Cars, Camper & Nicholsons, McLaren Automotive, Boat International and the Super Yacht Builders Association (SYBAss).
Myles is also the majority shareholder in Royale, a glamorous private members club concept with international ambitions. The concept was launched with a high profile series of VIP parties during the Monaco Grand Prix in 2010 attended by HSH Prince Albert II of Monaco and his wife, Charlene, Princesse of Monaco. Former ‘Fashion Designer of the Year’, Patrick Cox is a Partner in this venture which is planning to launch with permanent venues in both Monte Carlo and Los Angeles over the next few years.
Myles added to his portfolio in 2012 by acquiring and re-branding an officially licensed Monaco Real Estate Agency, Icon Property which specialises in high-end properties for sale and rent within the Principality and along the Cote D’Azur. Myles is also working to create a fully listed and regulated investment fund focused on the Principality.
More recently, Myles has funded a Search Engine Optimisation (SEO) start-up business in Los Angeles. The core company focus is SEO for luxury brands / services and Myles will launch his own yacht charter portal later this year to capitalise on the detailed in-house knowledge.